Flowers and Garden Plants Department

Team	Moti Harari, Tiki Kagan & Ido Seter
Aim	Seed production industry in the Arava by the development of new cut flowers, gardening ornamentals and export-oriented flowering pot plants.
Method	Breeding and introduction. Developing relevant agrotechnologies for the new products to achieve production protocols based on markets- export and local feedback.
Rationale	Fast traditional crop changeover in the Arava calls for the constant development of new crops and new agrotechnologies with the needed new investments in infrastructure, research and know-how. Seed production of unique products enables maintaining and protecting the newly developed product as a long duration commercial entity. Profit margin in this business is high in return to the investment in R&D. Newly produced crops have a very high demand in the horticulture world which is always looking for new products. Taking advantage of the unique growing conditions of the Arava enables production of high quality products in a preferred commercial season.
Capabilities	a. Southern Arava R&D Breeding department Seed testing lab Equipped experimental farm Soil-Water-Plant analytical lab b. Ardom partners' farms Experienced farmers Irrigated greenhouses, net houses and open fields farms Mechanized specific harvesting equipment Seed processing and cleaning facilities